Give people multiple opportunities to click the call to action. Some email fundraising experts say the typical fundraising email should have nearly 20 ways to click through to your landing pages. Shoot for having at least 5-10 for starters. Readers' differ drastically - some readers will be more inclined to click on graphical buttons or banners, others will click on text links. Start by providing at least three ways where people can click to your donate page, and make these links (text or graphics) benefit and action oriented (e.g., Click Here to Help Save Lives, Read More Now , Get More Details >>, Go Here to Help).
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