Effective Email Fundraising & Marketing

It is quite essential to add email marketing to your mix of online marketing tools. To get the most out of your email fundraising or email marketing program you have to implement  the following four strategic steps to success:

1)    Build Your Email House File
Most successful professional fundraisers use email marketing programs to solicit their house files.  
Make a commitment to building your house file, and then make that's an ongoing part of your marketing efforts.

2)    Test, Test, Test
You can test various subject lines, different email creatives, or different landing pages. By identifying  which ones perform best, you can fix the underperforming ones and/or concentrate instead on the ones that were productive and successful.


3)    Evaluate Your “Core Metrics”

Your "Core Metrics" are your central pieces of data that help you make primary decisions regarding your email sending.  

4)   Fuss Around to Optimize
Find out what people are clicking on and highlight the positives, then eliminate the negatives! Keep a document of lessons learned as well, so you can refer back to things you have gained over the years that you can build on in the future. 

Email marketing is one of the most effective online marketing tools to improve your ephilanthropy.