If you're not doing email fundraising, you need to consider it now. Email fundraising helps causes raise money online fast and effectively. According to a Harris Poll, more than 80% of Americans, that's 184 million people, are now online for an average of 14 hours weekly. And trends in nonprofit giving indicate that more and more people are giving donations and this is expected to increase in years to come.
Email fundraising is different than just emailing. Business email or e-newsletters convey information or perhaps get a response to a short question. Fundraising through emails is a call to action. Its purpose is to get readers to click to a web page and complete a form, request a response, or make a gift. One of the best thing about email fundraising is that you can tailor different messages to deliver specific messages to people who interested in a particular topic. And you can do it for a fraction of the cost of surface mail.
For more on how to raise a lot more money online for your non-profit or ministry, get in touch with the Randall Mains of Pathmaker Marketing at 623-322-3334.
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