1) Build Your Email House File - The most successful professional fundraisers are using email marketing programs to solicit their house files. I know this may be a long process to develop these lists, but once you have a robust house file acquisition process in place, your email lists will grow and your efundraising or emarketing communications to those lists will deliver for you maximum results, way above any external list file rentals.
Read more about The Bottom Line to Successful Email Fundraising & Marketing
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